Over the past couple of weeks and behind the scenes we’ve been quietly rolling out some web server changes that will have dramatically decreased the load times of our clients’ website(s).
What’s more, unlike other companies that charge extra for this service, we’ve included it free of charge in all of our hosting plans.
For the geeks among us, here’s what we’ve done:
1. We’ve moved over to a Litespeed PHP handler, meaning PHP requests are now processed much quicker than before.
2. We’ve upgraded the Apache web server to include the OPcache module, which again, improves PHP performance.
3. We’ve implemented a server side cache (Varnish) to cache content. This means that a lot of content will now be served directly from the cache, rather than being passed to PHP to process each time a visitor accesses your website. This means quicker load times for your website and less strain on the server as it isn’t needing to handle as many PHP requests.
Our real world tests have shown a speed increase on EVERY website that we’ve tested, with some websites showing as much as a 66% decrease in page load times.
Quicker page load times mean higher visitor retention and potentially better search engine rankings, as recent indications are that Google favours sites that load faster.